Apple Queen Active didn’t just need ads. They needed a growth partner to help them scale their brand across product, content, website, and strategy. With a full-funnel approach, they’ve grown 160% year on year — reaching $20K months, clearing dead stock, and building a content system that runs like clockwork.
Apple Queen Active is a women’s activewear brand with a powerful mission and a loyal customer base. But like many growing e-commerce brands, they had gaps across their funnel — unclear messaging, a clunky website experience, inconsistent content, and underperforming ads. What they needed wasn’t just a media buyer. They needed a growth partner.
We started by refining their core offer and improving creative direction across all touchpoints. This meant crafting ads that spoke directly to their ideal customer’s pain points, sourcing the right UGC, and providing creative resources and scripting that made content production easier and more intentional. On the backend, we streamlined their website to improve navigation, checkout flow, mobile usability, and trust — which helped lift both their conversion rate and average order value.
Over the following months, I helped overhaul their email flows, track and eliminate profit leaks, and create systems to monitor what was working across ads, content, and site performance. They cleared thousands of units of slow-moving stock, freeing up space for new collections. More importantly, I gave them a repeatable system to generate high-converting ads weekly, with just 1–2 hours of filming from their side. That system now feeds consistent growth while keeping their workflow lean and low effort.
As a result of this full-funnel approach, Apple Queen Active has grown 160% year on year, now hitting $20,000+ months with better margins, a stronger brand, and a performance engine that continues to scale.